With clusters of vivid purple berries that attract birds and pollinators, the resilient and vibrant American beautyberry has earned its place as the newest Texas Superstar plant.

Andrew King, Ph.D., Texas A&M AgriLife Research assistant professor and ornamental specialist in the Texas A&M Department of Horticultural Sciences, Overton, said the American beautyberry is valued by gardeners for its adaptability, toughness and ornamental appeal. Native to the southeastern U.S., including much of the eastern half of Texas, the plant thrives in a wide range of soils and conditions across the state.

“This plant is extremely versatile,” King said. “We’ve seen it perform well from the Rio Grande Valley to the Panhandle and even in some West Texas landscapes. It’s drought tolerant, handles the cold, and really doesn’t have many pest or disease issues. It’s a perfect low-maintenance choice for Texas gardeners.”

Exposure: Grows in full sun to partial shade; more compact in sunnier spots, leggier in shade.

Size: Well established plants can reach 5 feet by 5 feet. Prune by cutting back to 6-12 inches each winter to encourage dense, vigorous new growth and abundant berries.

Plant type: Cold hardy, deciduous woody perennial.

Planting time: Container plants can be planted anytime with attention to watering until established.

Soil type: Extremely adaptable; tolerates a wide range of soil textures and pH.

Water requirements: Relatively drought tolerant once established; wilts early but recovers quickly. Prefers moist sites or partial shade in drier locations.

Suggested uses: Beautyberry can be used as a specimen shrub, in informal groupings, or in naturalized and cottage-style gardens, King said. It tolerates full sun to partial shade, and is relatively drought tolerant, though plants in sunnier spots may need more water. Plants tend to wilt early during dry spells but bounce back well when watered.

Special notes: Beyond its ornamental and ecological value, American beautyberry has a history of practical uses, King said. Native Americans and farmers once used its leaves as an insect repellent, and modern studies have confirmed compounds in the foliage can deter mosquitoes and other pests.

American Beautyberry Named Newest Texas Superstar® – Agrilife Today

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